To me an effective microsite is one that I can get lost in. I enjoy sites that are interesting and force me to interact with them, while learning along the way is a great plus. So for my top 5 microsites, I have chosen: Elf Yourself, Red Bull Flight Lab, The Grand Budapest Hotel, Dangers of Fracking, and Net Basics.
1. The Grand Budapest Hotel.
Created by Fox to promote their phenomenal movie, this microsite is just as phenomenal. Immediately when you arrive at the page you are prompted to begin your course. An image pops up with a quote scrolling. It then tranports you to the land of Zubrowka before the war. From there your lesson begins.
The image captured is from Lesson 1. There are 3.
http://www.akademiezubrowka.com/ (the Grand Budapest Hotel)
Keywords: Informational, Music, Historic, Captivating, Interesting.
2. Elf Yourself
Created by Officemax in 2006, Elf Yourself has become one of the most popular viral applications produced. Consumers can upload an image of themselves or friends, watch themselves dance as elves, and then post the video to other sites or save it as a personalized mini-film.
Keywords: Funny, Viral, Entertaining, Family, Catchy
3. Dangers of Fracking
This interesting microsite does not have a home base. It solely exists to inform and. Created by, awesome design, beautiful illustrations and parallax scrolling. It effectively informs as well as engage.
Keywords: Beautiful Design, Parallax Scrolling, Informational, Simplistic, Clever
4. Net Basics
So this microsite is a little creepy, but still great. Create by Net Safe this microsite is character driven. You click on episodes and watch how an animated family navigates the web. The spam and maleware of the internet are of course the villains and the hero, Net Safe security. At the end of each episode there is an informational summary that wraps up what you should have learned. The creepy thing about this though is the style of animation they chose to use. It look a little Tim Burtonish.
http://www.netbasics.org.nz/ (Net Safe)
Keywords: Animation, Story line, Character Development, Tim Burton, Design
5. Red Bull Flight Lab
This is one of my favorite microsites and brands, so maybe I’m biased. But I enjoy the layout and idea of this microsite. Based off of their Red Bull FlugTug event, a site was created where you can build your own plane and fly it. If you don’t know what Flugtug is, it is an event where pilots fly hand-made flying planes off a pier into the water. This microsite emulates that quite swimmingly. (get it. get it? swimmingly.)
http://www.redbullflightlab.com/ (Red Bull)
Keywords: Interactive, Fun, Branding, Design, Entertaining