A microsite is a great extension to use as a platform in a campaign. Micro-sites become more personal when they provide concentrated information with an immersive experience. Micro-sites are engaging, when built clever! I think that a microsite can easily be built to be more visually appealing. Rather than focusing on functionality, a microsite is usually only one page. The advantages of a microsite help to build a memorable brand.
This is an edgy micro-site for BoltHouse Farms. The title of the site describes a modern day obsession. Today, people are addicted to taking pictures of their food and sharing them on social networks! The term for the “attractive” food photos has been coined as “food porn”. This site tracks related hashtags that are attached to food photos on social media networks. A live-streaming database “index” is simulated to count the types of food people are uploading. This food index allows visitors to become more aware of what everyone else is eating. There is a significant difference between the Healthy VS. Unhealthy foods shared. Unhealthy food photos outnumber healthy food photos. This site promotes eating healthy by making visitors more conscious!
This is a cute little interactive quiz by Simpli Safe Home Security Systems. This quiz gives visitors the chance to evaluate the their own digital security habits. This interactive quiz gives digital security tips to visitors when user answers incorrectly. This quiz focuses on digital security, not home security. I think that this campaign is successful, because it extends on idea of security! With the modern day, digital security is not as “common sense” as home security. Today, you can use your mobile device to control your home security systems.
This site is hilarious, provocative, and ingenious. To promote the release of his cookbook “What The F**k Should I Make For Dinner?” the author Zach Golden created this simple microsite. This site generates random dinner recipe suggestions featured from his book upon refreshing the page. Visitors can respond to the recipes suggested with a multiple choice of varying sarcastic toned remarks, or choose to share the recipe with friends. You like the food or you don’t! It is that simple! This page links visitors to a separate browser where they can purchase the cookbook.
Upon releasing a new line of color contacts, Air Optix created color eye-changing studio. This microsite allows visitors to select models with similar eye colors to test the intensity of the color contact, also giving color contact suggestions based on your eye color. You also have the option to upload a photograph and virtually try on the color contacts. What is great is that can share your altered photographs on social media with friends if you are stuck trying to make a decision. This microsite is very functional, you can then place your order for your contacts.
The Web Is… is an organization that hosts events that introduces the web’s greatest innovators and designers. This microsite is a “teaser” to an exclusive web seminar event. This microsite looks dated, however it is actually more complex. All images on the site are generated with purely code, this includes the 3D computer image. This microsite is semi-interactive. You are able to access the HTML code that was used to build the 3D object. (I think that this would be any web nerd’s dream.) When you open the code there are formal notes that explain the use and functionality of the code. Very effective!