The campaign I chose to write about was Dove’s real beauty sketches.
There are a couple of reasons why I chose this campaign. First
I chose it because it was globally successful.
It had 3.8 Billion Global Impressions.
73.4 Million Youtube Views
and it was the 4th Most shared Ad ever on Youtube.
I remember seeing the video pop up on my facebook feed. I originally thought that the point of this was to show how we are harder on ourselves. Our worst critic. But after reading the synopsis I learned that it was showing how woman are more beautiful than they think. Don’t get me wrong that’s nice and all, but why is it always about beauty with women. No on ever focuses on their qualities or qualifications. Idk. It was nice but I think Dove and society should go deeper.