KFC WOW@25 is an interesting campaign. Its trying to show how the food of KFC is extremely cheap, compared to their taste. This campaign is based on India, and it will make more sense to everyone, as in India, most of the meat that is consumed is chicken based on cultural and religious reason (This means that other junk food competitors like McDonald’s or Burger King cannot have proper business in India).
Interesting thing that I liked here is that, KFC shows they are the cheap (and tasty) food. This would sound obvious and cheesy, yet the real good idea is using the app and microsite to show the price in each of the different currency. This made me think, what if this app goes for the global worldwide? KFC is literally everywhere I believe. KFC is at Iraq as well. Knowing the price of the each item in each of the different countries could be beneficial to the loyal chicken loving customers.
Being honest, one of the reason I picked this campaign is because I just love KFC. Also, Oriana and Peter took the ones that I have liked already. :*(