You’re Not You When Your Hungry

One of my favorite campaigns is the “You’re Not You When You’re Hungry” campaign. In my opinion the most successful advertising is the kind that makes you laugh out loud and reminds you to tell a friend about a funny ad you saw for (Insert Product Here). Centered around the idea that we are not ourselves when we are hungry, Snickers nailed it with their campaign featuring various stars replacing ordinary every day people. My personal favorite in the campaign features “divas” Aretha Franklin and Liza Minelli replacing ordinary guys on a road trip. It is nice to see the likes of Aretha Franklin, Liza Minelli embrace and make fun of themselves in turn for Snickers. All of the commercials featuring everyone from Joan Collins, to Roseanne Bar bring with them a star power and a relateable sense of humor. I’m sure we all know people who just aren’t themselves when they are carving food and this campaign showed us just how hilarious this idea can be. The neat part about this campaign is that it was created out of research conducted by Snickers that because Snickers bars are more thicker and weighty in texture than an average candy bar people compare it to eating a slice of pizza or cheeseburger. This campaign presented ace celebritiy endorsement along with a killer concept.






One thought on “You’re Not You When Your Hungry”

  1. This is one of my favorite campaigns. I loved how they not only incorporate a lot of different pop culture references but also how funny and witty the campaign was overall not to mention who doesn’t love snickers bars and there tagline is perfect because honestly you are not yourself when your hungry and i think thats for everyone.


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