When I first learned the final project in this course would be a group project, I was ecstatic. I’m not sure why but I’ve gotten to the end of my junior year at SCAD without having done a group project. I’m no stranger to group work as I have done many of them outside of SCAD. This is my second design related group project and the first I can definitely say was a disaster. This one was a pleasant surprise. I definitely think group projects should be massaged into nearly every course at SCAD for at least one project. I think working within a group setting not only builds professionalism but also increases one’s communication and interpersonal skills.
My first group design project was plagued with cattiness, huge egos and an overbearing overseer who stifled individual creativity and expected way to much out of the team. This project comparatively has been a walk in the park. Though opinions did clash and lead to heated arguments from time to time I did not see it stifling the progression of the project. In fact, the strong opinions ushered along the project to become what it is now. (And I do feel it is a very well executed project).
I’ve learned that working in a group especially in the creative field is an inevitable/ I’ve learned that being a sensitive artist in a group setting is just not ok. It inhibits your growth and it inhibits the growth of the team. You have to know when to let go of your ideas despite how good you may think they are.
Being the pop music junkie I am, I always compare being in a group to being in a band or singing group. Everyone must play their role and play it well. Groups like Destiny’s Child (My favorite group in the entire world) The Beatles, The Supremes etc were all majorly successful because most of the time every member knew their role and was sure not to step on another member’s toes. While this may not neccesarrily apply to this situation sense no one was “the lead” so to speak in the workforce you will be hired to a creative team for the particular skill you bring aboard. This allows for you to know your place instantly and stick to that role unless otherwise is needed.
In conclusion, I had a very great time working on this project with my fellow classmates. I think this project was sure to be an interesting one considering how each and everyone of us come from very different backgrounds. I think we have made a great team and with more time, training and maturity we will all make great assets to a creative team in the workforce one day.
My best friend is an introvert. During our junior high and high school years many of our peers casted her off as the “shy girl” who blended into the background. However, from the very first day I met her I was intrigued. It was her absolute intention of keeping herself isolated from others that drew me to want to get to know her. Today me and my best friend are still the complete opposites yet are almost identical in the way we think. Susan Cain’s TedTalk “The Power of Introverts”, reminded me of how I am naturally attracted to introverted individuals. As an extrovert I for some reason cannot stand being around other loud, obnoxious overpowering people. Susan Cain’s TED Talk focuses on the glorification of extroverted individuals and how many of life’s engrained systems are engrained to catered to the extroverted individual, while introverts are looked down upon.
Cain states “There is zero correlation between being the best talker and having the best ideas”. It is undoubtedly true that today many people are mesmerized by a person able to assert themselves and put on a show of charisma. While this skill is desirable it does not necessarily mean that person is able to follow through and live up to expectations or bring real substance to the table. Later on Cain dismisses the idea of constant group work in the workplace and in schools. Cain believes in the power of introverts and believes they can thrive if they are allowed to function without the interruption of others. By the end of her talk, Cain encourages extrovert to “speak softly”, meaning to remain the introverted being they are but to never let themselves get lost in the crowd or overpowered by extroverts.
Cain’s ideas on introversion are incredibly thought provoking and should be taken into consideration all across the board. In my opinion, employers almost fetishize extroverts and believe their natural inclination to speak with people make them the most effective when it comes to gaining sales. This is not true. In my experience of working in a variety of retail settings, I have seen the most soft-spoken people have deep genuine connections with people than that of extroverts. As an advertising student people do not like to feel like they are being begged to make a purchase and that is often times how extroverts come across. An introvert who is well versed and knowledgeable can have an even greater impact on a person that an extrovert who is charismatic and charming. Cain’s championing of the introvert should be done on a much grander scale. This changing of group think when it comes to the favoritism of extrovert could impact age old systems and idea people have held for centuries.
One of my favorite campaigns is the “You’re Not You When You’re Hungry” campaign. In my opinion the most successful advertising is the kind that makes you laugh out loud and reminds you to tell a friend about a funny ad you saw for (Insert Product Here). Centered around the idea that we are not ourselves when we are hungry, Snickers nailed it with their campaign featuring various stars replacing ordinary every day people. My personal favorite in the campaign features “divas” Aretha Franklin and Liza Minelli replacing ordinary guys on a road trip. It is nice to see the likes of Aretha Franklin, Liza Minelli embrace and make fun of themselves in turn for Snickers. All of the commercials featuring everyone from Joan Collins, to Roseanne Bar bring with them a star power and a relateable sense of humor. I’m sure we all know people who just aren’t themselves when they are carving food and this campaign showed us just how hilarious this idea can be. The neat part about this campaign is that it was created out of research conducted by Snickers that because Snickers bars are more thicker and weighty in texture than an average candy bar people compare it to eating a slice of pizza or cheeseburger. This campaign presented ace celebritiy endorsement along with a killer concept.
I am using iBooks Author to create an interactive book for Interactive Design Core Principles, I chose to take advantage of the iBooks Author Essential Training tutorial on Lynda.com. iBooks author is a program only available on Apple products that allows for one to create interactive ebooks with ease. iBooks Author has a similar interface to Keynote and Pages which makes it significantly easier for avid Mac users. iBooks provides a wide variety of easy editable templates for new users to follow or they can jump right in a begin creating their own book.. The most pleasing part of iBooks is that it provides the user with blueprint of generally how books are formatted. One can choose which section of the book to create starting with the Book Title cover. They can also add a table of contents and glossary if they so choose. iBooks has an intuitive interface that will come as very easy to navigate with users who are computer savvy. Because the tools do not provide a large range of control like Adobe Creative Suite programs, it not hard to pick up on the functionality of iBooks. The text box tools in iBooks are very similar to Adobe Indesign in which text is contained within a box. However, these boxes are respond to the physics of one another and arrange on the page accordingly. You cannot overlap to textboxes. Textboxes that overlap push each other out of the way. This is a good proof against spacing issues that may arise. iBooks also works in shapes with a wide palette that can be scaled and given any color. Widgets expand iBooks into its main feature of interactivity allowing for the user to embed videos, or apply interactive components to images such as zoom ins and captions. iBooks considerds the mediums in which people may be reading or creating books and shows both the landscape view (mainly for tablets and computers) and portrait for cellular device. One can edit each view and rearrange elements t accommodate the type of device readers may be using. iBooks allows for thte user to preview how the finished book will look in preview mode as well as how it’s functionality will work . This is a great tool to utilize as a troubleshooting mechanism to ensure the final product is without errors or mistakes. iBooks is overall an easy to use program that makes publishing easier than ever before.
The next Lynda tutorial I explored was Muse Essential training. I initially had no idea was to what Muse was used for as was surprised to learn it is a web building tool. After further watching the tutorial, I came to the understanding that Muse is a great starter for web design especially in regards to the design of microsites. Though Muse is a web site builder it is mainly a WYSIWYG application and does not involve coding. In viewing the tutorials and playing with the program I found it’s functionality to be very similar to websites like Wix that offer a “program” like application in wich one can build the layout and navigation of their webpage. Muse has a very standard Adobe program interface with tools and obtions similar to Illustrator and Indesign. Just like Indesign, Muse features “masterpages” that can act as template for the entire website layout. I found the design process of a Muse site to be very interesting. Instead of setting a page height for a page you instead my set a page height minimum due to the responsive nature of web. Muse even allows for the implementation of columns and grid which assist with designing the overall website. Muse’s ability to dictate the navigation of a website through the masterpages I found to be a very powerful tool in web design. Muse allows for the creation of both websites on pc and mobile. Muse has various trinkets in traditional web design including alt tags and rollovers. Muse is almost a fully functioning live view version of Dreamweaver. I find the WYSIWYG style of Muse is more intuitive than Dreamweaver and would be more comfortable in the future creating web pages using Muse. The fact that coding Muse elements can be used allows for a wider range of creative control when building web pages. A neat component of Muse is that one can create shapes much in the way you can in InDesign. Shapes and objects allow for neater organization when building webpages in Muse. Muse does not essentially offer a circle shape but through the rounding of the rectangle shape you can create the illusion of a circle. I believe with the incorporation of further coding properties Muse code replace Dreamweaver as the go to website builder. It is much more intuitive and WYSIWIG technology makes web design accessible to many more people those with and without design experience.
Sitemaps are the starting point for the execution of any successful website. By creating a sitemap one has a visual and comprehensive blueprint to effectively create their webpage. Sitemap’s is not only a guide but should dictate all of the production of the website. Sitemaps allow for not only the creator, but also the client to have a clear and concise idea on the navigation, content and functionality of the website. Sitemaps are typical formatted in a family trees that show the connections between each page with a description of its content.
Wireframes enhance the development stage of a website by giving a vague visual arrangement for elements on each page of a website. Wireframes help to influence the early design of a website and the cursor navigation. Essentially Wireframes are skeletons for a website and offer a frame work in which the preceding designs can be placed into. Wireframes are typically created in InDesign allowing for the execution of div boxes and early implementation of HTML formatting. It is best practice to design one wireframes that dictates the general design of most pages with changes customized to content. This way, the website is dimensionally cohesive.
Style tiles are essentially mood boards for web design. Here, initial or preliminary choices on typefaces, color schemes and imagery are made. Style tiles may also inform persona and target audience. In conjunctions with wireframes, creating multiple style tiles provide options and clearer art direction the website can take. Style tiles should always visually enhance and make sense with the direction of the sitemap and wireframes. Style tiles should not be confused with advance wireframes in which final imagery and content are used. Style tiles are more general and do not go indepth with layout unless it influences the visual design.
As the Promotions Director of SCAD Atlanta Radio part of my duties include managing our social media presence, and that’s everything from our Facebook and Twitter to our Tumblr & Instagram. I find it ironic since I wouldn’t say I’m a huge abuser of social media. Though, I do find myself autonomously logging into Facebook from time to time. Honestly, the only social media site I can confidently say I use on a day to day basis is Tumblr. I have a little over a hundred followers on Tumblr, but I don’t use it to connect with other people per say, it’s really more so a tool I use to seek out art and design inspiration and on occasion waste time watching videos or reading random articles about Color Theory or Horoscope Guides.
Facebook was my natual progression from Myspace. I think I logged into Myspace one day and realized all of my friends hadn’t logged in for a month, to which I decided to let go of my cheesy glittery background and cool music that played when you visited my profile and head on over to the big fat blue F. Everyone and their mother is literally on Facebook. There’s something safe and quaint about the Facebook aesthetic that invites everyone to it. I can only think of a handful of people I do know who don’t have one and they even want one. (My great aunt doesn’t even know how to use a computer yet wants my cousin to make her one and my sister isn’t allowing my youngest nephew to have one until he turns 14.) I once considered deleting my Facebook, but even beyond hearing all those of warnings that employers are lookat your Facebook before your resume, I don’t feel pressured into deleting it. There’s nothing on my Facebook that’s “bad” or incriminating there. Unless you consider my obsession with Destiny’s Child as a bad thing.
I don’t have an Instagram and never really wanted one. The concept of it scares me a little. It’s literally a photo album of your daily life. I certainly have my fair share of selfie photoshoots in my phone, but I don’t generate enough of that nor document my day to day activities for their to even be a steady stream of content on my profile. I cringe looking at photos I’ve posted on Facebook, so I pretty sure I would die seeing a bazillion photos of myself plastered on profile.
Before taking this class, I briefly had a Twitter in 2012 however I deleted soon after. I found it too limiting. Restricting your words to so many characters was very annoying. Anytime I felt like I had something to tweet I would have to reduce and condense it until it was nearly untranslatable. I also don’t feel like Twitter is practical for the everyday person. It seems more like marketing tool for public figures. I’m not a public figure and even on Facebook my meanderings and thoughts go unnoticed, “unliked” from time to time, so I don’t see a Twitter being anymore successful
While I may not personally be the social media enthusiast, I do see the powerful potential it holds in marketing and advertising. Its communication at large and people love to be seen and heard. I love to be seen and heard as well, just not all the time and not to everyone.