Jung’s Group Project Review

This has been an interesting class for me as I had the most complicated group project ever at SCAD. Regardless of what we have achieved in this class, this ‘Adidas Vibe Project’ was a good and pleasant experience for me.

I was a little bit worried of this project when it started, as I have always been a type of a person who was always ignoring other people’s ideas and trying to push mine, as I have thought I am the smartest person that is around the neighborhood. But this group project has changed the way of how I think about attitude towards other people and working with other people. It was an enjoyable experience, and I have learnt a lot from all of my teammates. Also, I have gotten lots of helps from my teammates on various skills, and most of all the work that was finished was just awesome. That is all that can be said. They looked more beautiful, creative, and fascinating than what we have imagined it to be.

I have learnt that diverse people have strong parts and the synergy throughout the diverse people can make the whole new level of the result. We had all kinds of people who had various skill sets like, illustration, photoshop, special effect, and designing. All those assets have developed the project to be more organized, balanced, and better quality. We had some disagreements and arguments, but it will be counted as the normal process I guess (or not).

We have met more than two times besides class every week, and we had so much concepts, developments, and process works communicating together. I believe our work is awesome and we all deserve to get A on this project.


Steve Pinker: What Our Language Habits Reveal

On this video, it tells mostly about about how the change of wordings and the words itself can affect the listener (or possibly reader). Steve Pinker has mentioned that the language changes consistently as language comes from the human interaction of that time period. The good example of that would be, people have hard time or even cannot understand the books that are from the 18th century England. The language is still the same language (English) that I am currently writing, but it sounds different as of the culture, perspective, and the way people talk has changed.

Depending on the wordings, meaning could be changed totally. Steve Pinker has shown us the example of ‘Invading Iraq’ and ‘Liberating Iraq.’ The deep meaning is still the same of attacking Iraq, yet depending on how you portray it, it could be shown as cruel invaders or the savers of democracy. I personally believe this is already used well in advertising and marketing.130808_RIVAL_AvisLittleFish

Every product has the problem or the weak spot, but it is how we portray it. Bernbach has used, “When you are only No.2, you try harder. Or else” for Avis. Just like that, it is how you say it, but customers will take it totally differently. Each wording is especially important these days. In the past, people have read the long long body copies. But do we still do that? Advertisers might have less than 3 seconds to give the impact with our language skill (visual skill or copywriting skill) to interact with the customers. On that limited time, we have to show, what makes our product special compared to other hundred brands that are selling the same product with a little bit of difference. This TED talk have made me to think more deeply about the power of the words itself.

KFC WOW@25 Campaign

KFC WOW@25 is an interesting campaign. Its trying to show how the food of KFC is extremely cheap, compared to their taste. This campaign is based on India, and it will make more sense to everyone, as in India, most of the meat that is consumed is chicken based on cultural and religious reason (This means that other junk food competitors like McDonald’s or Burger King cannot have proper business in India).

Interesting thing that I liked here is that, KFC shows they are the cheap (and tasty) food. This would sound obvious and cheesy, yet the real good idea is using the app and microsite to show the price in each of the different currency. This made me think, what if this app goes for the global worldwide? KFC is literally everywhere I believe. KFC is at Iraq as well. Knowing the price of the each item in each of the different countries could be beneficial to the loyal chicken loving customers.

Being honest, one of the reason I picked this campaign is because I just love KFC. Also, Oriana and Peter took the ones that I have liked already.  :*(

india mapmicositeMenuappapp2appdownloadappdownload_00000

35 Innovators Under 35

Impressive website. On this website, of course it tells about 35 innovators under 35, divided on 5 categories.

1. Inventors who are inventing something new mostly focused on the technological area.

2. Entrepreneurs who are challenging those with innovations or niche.

3. Visionaries who knows how to put that news things (technology) on.

4. Humanitarians who are using those technologies for the better of the human beings.

5. Pioneers who are focused for the technologies of the future which will benefit the human beings.

On the inventor category, I was impressed about ‘Finding more powerful ways to manipulate and interact with digital data‘. It might have mattered a little bit that he is Korean, but I am truly impressed. If we think about the 21st century, in a way using the data is becoming more and more important everyday. Websites track down the consumer’s interests and use it to show the possible interests like Amazon. Pay-per click advertisement style is big on web ad as well. Those styles were breakthrough for the advertisement industry. Now, this new way of clicking the digital data with our physical body might be leading to the new world. Also, everyone might have seen ‘How to power devices without batteries‘. Using the ambient radio waves as the sources to charge battery sounds cool to me. I personally think everyone wouldn’t mind what the technology is, but interested in that we don’t need the plugs anymore to charge the devices. This would be bad for the existing charger companies, but the new opportunity to somebody.

On the entrepreneur category, there is a category that everyone might have seen only on the SF novels or on the movies. ‘If you can make virtual reality affordable for consumers, things fall into place‘. When I was reading about him, my first impression was obviously, ‘Who doesn’t know that? Entertainment industry and the medical industry is going to love it. But did you really make it?’ And actually he already did build it (even though he sold his company to Facebook for 2 billion dollars), it is expected to be 300 dollars if the machine comes out on 2016 which is affordable price. Also Facebook has been focusing on the gaming industry lately, expanding more and more on their web game part. This could be the new platform for the existing companies, depending on who develops the fastest.

On the visionary category, Sarah Kearney has shown the idea that sounds attractive to me. ‘A financial innovator is crafting a way for foundations to invest in clean energy’ tells about instead of the companies just giving away the money to some organizations for the the deduction, why don’t companies just fund on the companies that are focused on the climate changes. It is surly the idea that the companies don’t really think of, however the problem is, would companies really do that? It is safer to donate the money to Greenpeace or Redcross, rather than the companies that we don’t know what they will do with the money from the donation.

Humanist category is certainly not my best interested as I’m not that interested in helping people that much, yet I know that this is the category that really changes the world. Development of the technology has made us to be richer, faster, more fed, and more access to the world. Not individually though. All of the innovators in this category has to get the highest credit for being the innovators. I especially liked, ‘An online system encourages crime victims and witnesses to speak up‘. In lots of cases, victims are just to scared or don’t really believe on the bureaucracy of the police, or they just simply don’t want to report in person. This reporting system could help especially on the areas like sex crimes and hate crimes. People who are in the weak positions on the society are not treated fairly in most of the cases, with the system like this, the world could have a little bit more justice.

For the last, on the pioneer part, I have found what I would love to have when it comes out on the market soon. On ‘Identifying how the connections between regions of the brain contribute to anxiety‘ is the research that is focused on trying to find out a better way than existing drugs that helps human to feel better. It is true that lots of drugs that are connected with the human feelings carry lots of side-effects, which makes the possible users to not to even try it because of the fright. As long as the new technology is safe, I believe that is better for all of us (including me) who is suffering from anxieties on college.

Muse: The Entry Level Web Design Program

First One: http://www.lynda.com/Muse-tutorials/Creating-contact-page/167920/359550-4.html
Second One: http://www.lynda.com/Muse-tutorials/Muse-Essential-Training/161871-2.html
I have watched videos about Adobe Muse, as that program is the one that the whole group will be using as the tool to build the microsite. My overall review about Adobe Muse is, Muse lets things to be simpler than any of the tools that we have used until now.
Adobe Muse is the program that helps the people to build the website with no knowledge of coding. Muse can build the websites for various devices, and also for the mobile web. However, the biggest problem of Muse is that it cannot be used for the websites that are using the big traffics, which means for the small business websites, Muse can be better tool for the web designers compared with the WordPress.com. Dreamweaver could be the ultimate tool for the web designers if the designer is fluent with the coding, but for the entry level web designers, Muse could be the first tool to learn about the web design.
It’s more like easier version of WordPress.com with the interface of the Indesign (this is how I feel). Basically all we have to do is, similar to the first project that we have done. Crop the image from the Photoshop or get the image source, and then organize it. On the tutorial video, the instructor was showing about how to build the basic business website as an example.
The tutorial video shows, after we have the basic idea of navigation, concept, and the images for the website, we can organize the images as if we are using touchscreen. It is easier than the Dreamweaver though on placing the images where we want to put. On Dreamweaver as I remember, one of the problem was there was consistent problem with the margin or placement. The real file and the viewed website was different. Not on the Adobe Muse though. It is surely easier, and that counts for the fonts as well. Anybody can easily add fonts that we want to add or find the fonts from the Adobe Typekit.
One of the tools that I feel as if I haven’t seen before was the scroll effect area. Some of the websites I remember, always had the problem with the images that were always following or showing up with the different speed. Thanks to the scroll effect tool, it seems like changing the motion of the picture is now available. Also, compared to the WordPress.com, Adobe Muse seemed to have more selections on general tools. For example, on the contact page, even the image verification was available with the connection with the PayPal.

What are the differences?

The difference between a site map, schematic, wire frames, an style tiles are kind of simpler than it sounds like.
About the schematic, there is no specific meaning or the place that explains well enough for me to explain. So this is based on my assumption by the meaning that I have been researching. Schematic process in the web design is when the web designers have the interaction with the client for the basic resources and the information. Designing and making the digital marketing and advertising tool for the client is important, but I believe this is the most important stage as this is the stage where project manager will appeal mostly about what they want or what they would not want through the communication. Project manager will also be pretty specific about the tools that they would want, the contents, and the financial part as well. Based on those requirements and the resources, concepts could develop through this stage for the whole campaign as long as there is enough communication with the client’s side. Things such as illustrations, photos, and magazines will help on this process. I guess the mood board, persona study, and creative brief of what we did in class could be in this category as it was to appeal the concept and have the direct communication with professor (client).
Sitemaps are just like as it says itself. Sitemap is the map of the total website, so it is the planning stage for the whole website, showing the contents mostly in the clearly organized structure. As we have done one example for the project 2, sitemap contains the basic menus and the sub-menus yet not the big details. Sites maps do not really need any kind of technology for web development or web design as it is the plan to show to the people in the real world what content might be inside, before making the websites. It contains the wordings, not the graphics or the visual idea. I would say site maps are the ones to be made after the schematic process, and similar like the blueprint of the architecture. As long as it is clearly organized, nothing else is needed. Also, it doesn’t mean that the sitemaps are not going to be used anymore once the websites are built. Sitemaps are still used in the websites as well to help the visitors to not be lost in the website. For example, MySCAD has sitemap in the organized word format without the graphics.
Then, there follows the wire frame. Wire frame is the visual map of the web design while sitemap is the letter map of the website. It might show where each of the content is going to be placed but just on the empty boxes. Even though wire frame is the visual map, they don’t really contain the visuals as wire frames are like the guidance. I guess it could be counted as the visual structure of the website like the skeletal structure of the building before it is painted or designed.
At the sitemap, it was just the letters of the contents. In the wire frame, those sitemap’s contents show up in the boxes of individual pages. As directly building a website could be like haste construction, this process will help the web developers and the web designers to play around with the possible forms of the website. This wire frame process can give the freedom to consistently change the structure or contents’ positions for the possible best position.
For the final, style tile could be easily explained as the skin of the website. On wire frame, it is mentioned the wire frame is the skeletal structure of the web material. For style tile, it is the design layout of the web material. They are based on the wire frame, as anyone would surely need the skeletal structure to put the skin on.
The contents for the style tile are the artistic materials such as the font, the color scheme, possible visuals, etc… They are focused on the art direction, and in lots cases require the harmony of the fonts and the colors. Style tile could be sometimes hard to figure out which one is the best. In those occasions, multiple style tiles can be made and through the communication with the client, the most appropriate design could be chosen.

To my point of view, they are all the different materials, but the process of planning the website. Through schematic, site map, wire frame, and the style tile, website will be ready to be made through the coding process.

Figuring out about Microsites

1. Redbull (http://www.redbullflightlab.com/)


Western, Playful Music, Fun Game, Simple Design, Cool Tone

2. Coca Cola (http://www.livepositively.com/home/)

coca cola

Simple and Clean Design, Stable Structure, Peaceful Mood, User Friendly, Positive Posts

3. Proctor & Gamble (https://www.pgeveryday.com/home-garden)

proctor & gamble

Super Colorful, Well Organized, Informative, Simple and Clean Design, Persuasive

4. IKEA (http://www.engoddagstarterher.no/video)


High Quality and design of the Video, Clean and Simple Design of the fonts, Well Informed, Warm Tone, Bright Music

5. BurgerKing (http://www.subservientchicken.com/)


Funny, Focus on Diversity, Simple and Clean Design, Eye Catching Colors, Stereotypical Which Leads Familiarity

6. KFC (http://kfcwishbucket.com/worldcup/)


Able to Experience, Simple and Clean Design, User Friendly, Trendy

7. McDonalds (http://gol.mcd.com/us.html)


Trendy, Eye Catching, Cubism like Design, Simple Interface, Exciting

8. Dominos (http://pizzaturnaround.com/)


Informative, Clean and Simple Design, Opinion Accepting, Eye Catching Visuals, Connection with the Social Media

9. Audi (http://microsites.audi.com/audi-city/en/)


Classy, Clean and Simple Design, Calm Music, Good Connections with the Videos, Trustworthy Voice

10.  McDonalds (http://yourquestions.mcdonalds.ca/)


Simple and Clean Design, Tasty Colors, Trusty Worthy, User Friendly, Eye Catching Visuals